The show seeks to groom musical talent by giving a lifetime chance to transform their fantasies and goals into reality. Since 2006, through the MTNF/MUSON Scholarship Program, MTN Nigeria has trained many youthful Nigerians in the art and business of music. Y’ello Star takes this further by bringing the way toward creating the ultimate superstar to each Nigerian TV screen.
Speaking at the reveal, Rahul De, Chief Marketing Officer, MTN Nigeria expressed. “We realize that there are a great deal of skilled individuals in Nigeria who need to tune up their musical careers. This platform will help launch them to musical heights.
We have an wealth of knowledge in supporting Nigerian talent and are sure we can enhance our past triumphs,” he said.
Regional auditions are holding in Abuja, Enugu and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.
MTN Nigeria has been at the forefront of supporting events that celebrate the country’s rich arts and culture. MTN has created entertainment platforms such as Music+, MTN Y’ello Top 10 and the recently launched music-streaming platform, Music Time, in a bid to promote unbridled talent on the global stage.